Multimodal Search Is Reshaping The Funnel For SEOs And Marketers

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, visited pages, signed up, bought a product, or bounced. We were able to track almost all of it, and we had attribution models that helped show return

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Published by searchenginejournal.com