Meta Announces New Retail Media Tools to Grab More Ad Dollars

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad dollars funneling through retail media networks and the creator economy. ADWEEK first reported that the social media giant was testing a new tool called “product set optimization” earlier this month. With today’s announcement, Meta has

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Published by adweek.com