January 5, 2026

How to Manage Your Brand on the Dead Internet

Bots now outnumber humans online. Gini Dietrich says you can counter the “dead internet” with a PESO Model© playbook: proof-of-work content, provenance, and verified human signals. The post How to Manage Your Brand on the Dead Internet first appeared on Spin Sucks.

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How to Manage Your Brand on the Dead Internet | The Gradient