AdCP will be the blueprint for how AI agents transact

Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the industry’s OGs. The cynical might quip, “That’s just what we need…” But more forward-thinking readers will appreciate it as a sign of the changing times. However, according to advocates, AdCP will be the blueprint for how AI agents transact

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Published by digiday.com