Video Ad Copywriter​/Creative Producer

Sophie Society is hiring a Video Ad Copywriter / Creative Producer to create direct-response video ads for our Amazon PPC agency. Your primary responsibility will be turning our expertise, client results, offers, and creative ideas into compelling video ad scripts for Meta. We're looking for someone who understands Amazon and Amazon PPC well enough to write intelligently about the problems our customers face, while also having hands-on experience with Meta ads and direct-response creative. This is not a traditional video editor role. You won't be expected to edit every ad yourself. Instead, you'll own the creative from angle and script through production—developing concepts, writing hooks and scripts, preparing briefs, coordinating talent and editors, and making sure the final ad communicates the idea effectively.

• Develop direct-response video ad concepts for Meta based on our offers, customer pain points, client results, account data, and winning creative.
• Write persuasive, natural-sounding video ad scripts aimed at Amazon sellers and brands.
• Develop multiple hooks, angles, and variations for each concept.
• Turn rough marketing ideas into clear, shoot-ready scripts and creative briefs.
• Understand our Amazon PPC services deeply enough to communicate problems, solutions, results, and offers accurately.
• Package our services and offers in ways that make them compelling to the right audience.
• Research competitors, customer pain points, objections, and existing ad creative to identify new angles.
• Use client results, testimonials, screenshots, performance data, and other proof to strengthen scripts.
• Verify claims, numbers, and client permissions before they appear in ads.
• Prepare founders and other on-camera talent for shoots and direct them when necessary.
• Give video editors clear briefs, scripts, footage, assets, references, and instructions.
• Review edits and provide actionable feedback on pacing, messaging, hooks, proof, calls to action, and overall effectiveness.
• Work with the team to get approved creative ready for launch.
• Review Meta ad performance and use the results to develop stronger hooks, angles, and scripts.
• Maintain an organized library of hooks, winning ads, customer proof, scripts, and creative ideas.

• Experience writing direct-response video ad scripts for Meta/Facebook ads.
• Working knowledge of Amazon and Amazon PPC sufficient to write credible, specific marketing copy for Amazon sellers and brands.
• Strong understanding of marketing fundamentals and offer packaging.
• Ability to take a rough idea, customer insight, or performance result and turn it into a compelling video ad concept.
• Ability to write strong hooks that earn attention quickly.
• Write concise, persuasive scripts that sound natural when spoken aloud.
• Native-level English fluency and an excellent ear for conversational English.
• Understanding of direct-response principles including hooks, pain points, objections, proof, offers, mechanisms, and calls to action.
• Understanding of how Meta creative testing works; can develop meaningful variations rather than simply rewriting the same ad.
• Ability to use advertising performance data to inform future creative decisions.
• Comfortable communicating with founders, on-camera talent, and video editors.
• Highly organized; can coordinate scripts, assets, approvals, edits, and deadlines.
• Takes ownership when information, assets, or direction are missing rather than waiting to be told what to do.
• Must be based in North America or the United Kingdom.
• Portfolio of direct-response video ads or scripts you personally worked on.
• Experience at marketing agencies, consulting firms, high-ticket services, or similar.
• Experience turning customer results, testimonials, or case studies into advertising creative.
• Experience using AI tools for research, data analysis, ideation, or developing creative angles.