Impossible Objects
A creative consultancy and showroom connecting brands across physical and digital platforms. The identity reduces the full name to the abstraction “I O,” where the space between the letters acts as a stage for the brands it represents. A modular grid system structures every application, creating a consistent, yet adaptable framework that can be reused and recomposed without visual fatigue.
All formats are based on A-size standards but applied in unexpected proportions to achieve distinction and efficiency. The showroom zine, produced from a halved A4, exemplifies this approach—cost-effective, adaptable, and precise. The resulting system is minimalist and utilitarian, providing a clear structure that keeps the represented brands in focus while maintaining a confident institutional presence.