HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026.
The pricing change applies to Customer Agent and Prospecting Agent, and HubSpot hopes the outcome-based pricing will better reflect the value these agents deliver for customers and make them easier to use.
According to HubSpot, Breeze Customer Agent resolves 65% of conversations and cuts resolution time by 39% for 8,000 HubSpot customers. The new pricing is designed to be directly tied to Customer Agent results, moving from $1.00 per conversation to $0.50 per resolved conversation.
Prospecting Agent is moving from a recurring monthly charge per contact enrolled to $1 per lead for outreach. This means HubSpot customers now pay when a prospect gets qualified and handed to their team.
In a release announcing the new pricing model, HubSpot said outcome-based pricing only works if agents actually deliver results for users. HubSpot believes its agents have an advantage over most generic AI tools because generic tools lack the context that HubSpot’s agents draw from the data customers store in the platform.
“Businesses are being asked to make big bets on AI right now. Too often, that means paying for potential rather than performance,” said Jon Dick, chief customer officer at HubSpot. “Outcome-based pricing removes that risk. You pay when it works, full stop. Customers can move faster, experiment more, and trust that their spend is tied to real results.”
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.