When a buyer asks AI what to choose, the answer names two or three brands and skips the rest.
Freshpet is one of the brands consistently cited.
Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026
AI Overviews Consistently Cite Freshpet By Name
On August 20, in this live session, Freshpet’s digital team and the GEO specialists at Intero Digital walk through the steps they took to earn AI’s trust.
AI Overviews Cite The Brands They Can Trust, Not Just The Ones That Rank
Rankings prove relevance to a query.
Citations require more: trust signals the system can verify about the brand itself.
That’s why a brand can hold the #1 spot while the Overview above it names three competitors, and it’s why the fix is buildable; Freshpet’s citations are the proof.
Screenshot of Google SERP for [best fresh dog food] featuring Freshpet, August 2026
In This Webinar, You’ll Learn
- The credibility signals behind AI citations. Which inputs decide whether AI Overviews and chat assistants cite your brand by name, shown through what moved Freshpet’s real results.
- Why brand reputation doesn’t carry over. Why a brand shoppers know and trust can still be missing from AI answers, and what fills that gap.
- How to check and close gaps in market share. The step-by-step review Freshpet ran to see where AI answers cost them share, runnable by one person with no special tools.
About the Speakers
Steven Elwell, Senior Director of Digital Marketing at Freshpet, brings the in-market results: what his team built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications at Intero Digital, the team behind the GEO process Freshpet ran.
Bring your own brand’s toughest question; the session closes with live Q&A.