The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit at The Edge in Manhattan.
On the first panel of the day, When the Moment Becomes the Media Plan, decision-makers from across the media ecosystem discussed how live events like the World Cup are reshaping the marketing playbook.
Moderated by ADWEEK editor Bill Bradley, the session featured Tony Marlow, chief marketing officer at Genius Sports; Michael Page, svp of digital sales at Fox Television Stations; Courtney Carter, chief revenue officer of the Seattle Sounders FC and Seattle Reign FC; Andrew Perlmutter, CEO of NBA Take-Two Media; Regan Clark, vp of American Whiskey at Suntory Global Spirits; and Anthony Campanella, vp of inventory partnerships and operations at MadHive.