Hotel Vila Inglesa is part of Campos do Jordão’s collective imagination. Founded in 1948, it directly influenced the city’s architecture, giving guests an elegant atmosphere and panoramic views. It even hosted Brazil’s national team in 1962. A true symbol of tradition and affection, it offers an exceptional stay for families and visitors looking for comfort.
With the arrival of Grupo Mazzaropi, an opportunity emerged to reveal a new layer of this legacy. Once seen as a more classic and adult-oriented hotel. Now, it has evolved into a warmer, more lively expression while preserving its essence. It was the perfect moment to refresh the hotel’s image and introduce a sense of lightness, presence, and shared family moments.
At the heart of it all, the concept “Bring beauty to your days” translates to a new way of experiencing Vila Inglesa: a place where time moves gently, bonds grow stronger, relaxation is effortless, and every space encourages you to appreciate comfort, connection, and tranquility. From this perspective, a new identity was born. It honors the hotel’s heritage without becoming nostalgic, offering guests a sense of tradition alongside a refreshed ambiance.
The logo draws from historical references and echoes Vila Inglesa’s iconic architecture, ensuring a visual experience that feels both familiar and renewed. The typography aligns with the verbal identity, bringing warmth and approachability to every written interaction. The color palette reflects the unique tones and atmospheres that distinguish each stay at the hotel, enhancing comfort and creating a memorable experience for guests.
Stamp-like seals and playful illustrations amplify the sense of discovery and create lasting memories. The brand goes beyond your stay, sharing the beauty of your days at the hotel.
More than an update in expression, the rebranding repositions Vila Inglesa for families seeking to truly be together. Guests will enjoy spacious rooms, engaging children’s activities, and attentive service, reaffirming the hotel as a place where each day is lived fully with lightness.