Google Revamps Its Iconic Search Bar for the First Time in 25 Years
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For 25 years, Google Search has trained people to type a few keywords into a blank white box and click through a list of blue links. Now, the company wants that box to behave more like an AI assistant.
Google unveiled one of the biggest changes to Search in years at its Google I/O developer conference, weaving generative AI more deeply into its core product. Users will now be able to ask longer, more conversational questions, upload files, videos, images, and search across Chrome tabs.
Google says the experience will still include the web links and AI summaries users are accustomed to seeing.
Trishla Ostwal
Trishla is an Adweek staff reporter covering AI and tech.