IFA Berlin
Your next
big deal starts at IFA 2026.
Join the world's largest home & consumer tech event from 4–8 September 2026 at Messe Berlin.
Your next big deal starts at IFA 2026.
Join the world's largest home & consumer tech event from 4–8 September 2026 at Messe Berlin.
Meet the brands, buyers, and partners that shape your category – from global market leaders to the newest startups at IFA Next. Pre-schedule 1:1 meetings through the IFA App and make every hour on the show floor count.
See product launches, prototypes, and category-defining innovations before they reach the market. IFA is where the next product cycle begins – and where the buyers who move first gain the advantage.
270 speakers across 125 sessions, from C-level keynotes to hands-on expert panels. Get real-time market intelligence on AI, smart home, connectivity, and the trends driving your customers' next purchase decisions.
Visitors from 140 countries. 67% international retailers. IFA brings together the decision-makers you wouldn't reach from your desk – and the business relationships that open doors to new markets.
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attendees from 140 countries
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exhibitors from 49 countries
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speakers across 125 sessions
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meetings via IFA App
All trade visitors benefits at a glance.
Get the full breakdown of all trade visitor ticket benefits and why attending IFA Berlin is a must for your business. Whether for 1, 2, or 5 days – secure your ticket now and save up to 18% compared to onsite prices to maximise your IFA experience.
Coming for a specific show area, a set of pre-booked meetings, or a targeted keynote? The 1-day ticket gets you full professional access for one focused day.
Enough time to cover multiple show areas, attend keynotes, and leave room for the meetings and connections that come up along the way.
Five days across every show area, every stage, and every format. The full IFA as a business platform – for sourcing, networking, partnerships, and new opportunities. More time means more meetings, more flexibility, and the best return on your trip to Berlin.
This is the best value for your investment.
Meet 1,900+ exhibitors in one place
Full access to IFA – discover global brands to startups across every product category
Access to IFA Global Markets
The dedicated B2B sourcing platform for OEM, ODM and manufacturing solutions, from 5–7 September. Meet 550+ international suppliers, manufacturers and distributors across every product category.
Insights from 270+ industry leaders
100+ hours of exclusive keynotes, expert panels, live demos, and meet and greets across three dedicated stages.
Make every meeting count
Early access to the show floor before the general public from 9:30. Book 1:1 meetings with exhibitors through the IFA App and plan your agenda before you arrive.
Skip the queues, stay connected
Fast-track check-in, dedicated info desks, and free high-speed Wi-Fi across the entire venue.
Get around, stress-free
Free shuttle service across the grounds and bookable expert-led guided tours through trending topics and innovations.
Exclusive perks for trade visitors
Early access to the Retail Innovation Zone from 8:00 with complimentary breakfast and coffee, special hotel and travel deals, event invitations, and concerts at IFA Sommergarten.
Exclusively for IFA Retail Members
Complimentary meeting and conference rooms for up to 10 people, guided tours on trending products, and complimentary lunch and after-work drinks.
Take your IFA to the top. The Platinum Pass is limited, exclusive, and designed for those who want the very best IFA has to offer.
Your Platinum Pass includes:
- All full access ticket benefits
- IFA Media Days access – 2 & 3 September, reserved for press & VIPs
- VIP Lounge at Marshall Haus – with complimentary lunch & drinks
- Front-row keynote seating – reserved seats, up close, no compromise
- IFASommergarten – 2 tickets for Luciano, 4 September
- IFA merchandise – gear up & look the part
- VIP entrance at the Main Entrance South – no queues, straight through
Pick the duration that fits your schedule – 1 day, 2 days, full access or the IFA Platinum Pass.
Complete your registration in just a few minutes. Create your visitor profile to unlock the IFA App and meeting scheduling.
Browse exhibitors, book 1:1 meetings, and build your personal agenda before you arrive. Check exclusive hotel and travel deals for trade visitors.
Fast-track check-in at the dedicated trade visitor entrances. Get your badge, and enjoy the full IFA programme.
Get your trade visitor ticket now.
Where beauty meets technology. Live demos and hands-on experiences in skincare, haircare, bodycare, and wellness tech – with brands like Womanizer and STYLEPRO by STYLIDEAS. More to be announced.
Back and bigger for 2026. An expanded circuit with even more brands to test-ride – e-scooters, e-bikes, and micro EVs in real-world conditions. NAVEE already confirmed, more brands joining soon.
Smart outdoor living, live and in action. From robotic mowers to next-generation garden tech, with hands-on demos from Segway Navimow, Dreame, Mammotion, and Yarbo. More exhibitors to follow.
What trade visitors say about IFA
IFA brings the global tech industry together – from leading brands to emerging players, from investors to retailers. It’s where partnerships form, ideas take shape and innovations are experienced first-hand. See for yourself why our trade visitors call IFA a must-attend for anyone shaping the future of technology:Â
From flights and trains to hotels and local transport – find everything you need to plan your trip to IFA Berlin with ease. Take advantage of exclusive travel discounts and get insider tips to make your visit smooth, efficient and unforgettable.
of trade visitors influence purchasing decisions
of buying group attendees are senior decision-makers
of trade visitors are international retailers
of attendees are under age 40
As of March 2026. Subject to change.
Get your trade visitor ticket now.
- Who qualifies as a trade visitor?
IFA Berlin trade visitor tickets are open to professionals working in consumer electronics, home appliances, retail, technology, and related industries. This includes buyers, distributors, manufacturers, investors, analysts, and media representatives. You do not need an invitation – anyone with a professional background in these fields can register for a trade visitor ticket.
- What does a trade visitor ticket for IFA 2026 include?
A trade visitor ticket is designed to help you make the most of your time at IFA and gives you full professional access to the event, including:
- Early access to IFA – Maximise networking & product discovery timeÂ
- Early access to the Retail Innovation Zone – Incl. breakfast & coffeeÂ
- Exclusive keynotes – Learn from top industry & tech innovatorsÂ
- Event invitations – Join the best activations & parties at IFAÂ
- Access to IFA Global Markets – Europe’s leading B2B sourcing platform Â
- Special hotel & travel deals – Save time & money with exclusive deals Â
- Fast-track entry – Dedicated check-in & info desksÂ
- Free shuttle service – Easily navigate across IFA groundsÂ
- Exclusive IFA App features – Book meetings & personal agendaÂ
- Free high-speed Wi-Fi – Always stay connectedÂ
- Book guided tours – Join expert sessions on trends & innovationsÂ
- +100 hours of content – Experience live demos, meet & greets, & much moreÂ
All ticket options (1-day, 2-day, and 5-day) include the same benefits.
- When does IFA 2026 take place and what are the opening hours?
IFA Berlin 2026 takes place from 4 to 8 September 2026 at Messe Berlin, Germany. The Retail Innovation Zone opens at 08:00 daily. Exhibition halls open at 09:30 for trade visitors. On Friday 4 September, IFA is reserved exclusively for trade visitors until 12:00.
- Can I schedule meetings with exhibitors at IFA in advance?
Yes. The official IFA App allows trade visitors to browse the full exhibitor list, send meeting requests, and schedule 1:1 appointments before and during the event. In 2025, over 14,500 meetings were booked through the app. Setting up your profile early gives you the best chance of securing time with your preferred exhibitors. The IFA App 2026 will be available soon.
- What are the dedicated B2B areas and events at IFA Berlin?
IFA Berlin features several dedicated spaces and formats for trade visitors, including the Retail Innovation Zone, IFA Global Markets (Europe's leading B2B sourcing platform with 550+ exhibitors), and VIP areas. The programme includes exclusive keynotes, expert panels, the IFA Retail Leaders Summit, the IFA Innovation Awards, and bookable guided tours – all designed for industry professionals.
- What is the IFA Platinum Pass and how do I upgrade?
The IFA Platinum Pass is a premium five-day ticket that includes all standard trade visitor benefits plus VIP access to exclusive networking events, priority entry to premium keynotes, and direct connections with senior industry leaders. You can upgrade to a Platinum Pass during registration or later through your visitor profile at ifa-berlin.com.
- How much does a trade visitor ticket for IFA 2026 cost?
Trade visitor tickets for IFA 2026 are available in 1-day, 2-day, and 5-day options. Tickets go on sale from 26 March 2026 at ifa-berlin.com. Early bird pricing is available for a limited period – check the website for current rates and deadlines.
- Where does IFA 2026 take place and how do I get there?
IFA Berlin 2026 takes place at Messe Berlin, Messedamm 22, 14055 Berlin, Germany. The venue is well connected by public transport, with direct S-Bahn access at Messe SĂĽd station. IFA offers special hotel and travel deals for trade visitors, and a free shuttle service operates across the venue grounds during the event.
- How many exhibitors and visitors attend IFA Berlin?
IFA Berlin is the world's most important event for consumer electronics and home appliances. In 2025, IFA welcomed over 220,000 attendees from 140 countries, with 1,900+ exhibitors from 49 countries, 270+ speakers, and over 14,500 business meetings scheduled through the IFA App.
