Campaign BIG Global Awards
THE ULTIMATE CELEBRATION OF CREATIVITY
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The Campaign BIG Global Awards exist to champion the most powerful and purposeful creative work from across the globe.
We don't care about performance metrics, it is about the creative itself. The kind that turns heads, sparks conversations, and sets new standards for creative excellence In a marketing world that’s louder, faster, and more competitive than ever.
The BIGger ideas the better.
We have categories that cover industry, media and creative excellence. You will be judged by an elite panel of international leaders, and if shortlisted or awarded, your agency will be featured across Campaign’s seven global editorial regions earning you international recognition and industry credibility.
This is your opportunity to stand out, be seen, and be celebrated worldwide.
Second entry deadline: Thursday 17 September 2026
ENTRY PROCESS
Entrants are asked only to submit the creative work and a brief summary of the idea behind it.
There is no written submission and judges will not look for statistics or performance. This is solely for the BIGgest and boldest creative ideas your team have created this year.
THREE EASY STEPS TO ENTER
1\. Log in and select your categories
2\. Submit your creative work
3\. Provide a short 150-word brief to pitch your idea
2027 CATEGORIES
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You’re welcome to enter multiple projects across different categories, increasing your opportunities to be recognized for the diverse work your team brings to life.
Don’t miss your chance to join the world’s most exciting celebration of creative excellence.
CREATIVE EXCELLENCE
Get Ready: BIGGER, BOLDER, and Brand-New for 2026!
The BIG Global Awards are turning up the volume in 2026 with a fresh lineup of groundbreaking categories that celebrate the sharpest ideas in branding, storytelling, and cultural influence. From standout brand revamps to purpose-led campaigns, original content, and disruptive new launches. If it breaks through, it belongs here.
Best Brand Repositioning
Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Entries should focus on the delivery of the transformed brand itself, rather than any advertising or marketing created to promote it. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.
Best Idea for a Social Purpose
Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behavior.
Best Use of an Influencer/Creator or Celebrity
This category awards the most creative campaign that used one or more social media influencers/creators or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.
Branded Content
This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.
Creative Idea for a New Brand
Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut through is essential and this category will reward those creative ideas for new brands doing just that.
Original Idea
Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.
INDUSTRY SECTOR
Great ideas happen everywhere. These categories recognize standout creative work across key industries. Whether you're selling cars, launching apps, or championing a cause, this is where sector-specific brilliance gets its recognition! If your ideas connect with audiences, drive business, and stand out in your field - these are for you.
Automotive & Transport
Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.
Banking & Finance
Awarded to the best creative idea for a bank or other organization in the financial sector.
Entertainment and Leisure
Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.
FMCG
Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.
Health and Wellness
Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.
Giving Back
Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.
Retail
Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.
Travel and Tourism
Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.
Utilities and Services
Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.
MEDIA CHANNEL CATEGORIES
The Media channel categories will showcase the very best work in any given media channel with one outright winner. These categories reward creativity that makes the most of its chosen platform. Whether through sight, sound, or experience, the best work connects with audiences in ways only that medium can deliver.
Audio - Campaign
Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.
Audio - Single
Awarded to the best portfolio of creative work in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.
Customer Experience
Awarded to the best creative customer experience idea.
Design
Awarded to the best creative design idea.
Experiential
Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.
Film - Campaign
Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
Film - Single
Awarded to the best portfolio of creative work in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
Gaming
Awarded to the best creative idea using ingame technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming platform (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways.
Integrated
Awarded to the best creative portfolio across multiple channels.
Out of Home - Campaign
Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
Out of Home - Single
Awarded to the best portfolio of creative work in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
Print - Campaign
Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
Print - Single
Awarded to the best creative portfolio in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
Social
Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.
30 Second TV Ad
Awarded to the best creative TV ad of 30 seconds or less. This should be an original 30 second ad rather than a cut down.
KEY INFORMATION
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Second entry deadline: Thursday 17 September 2026
Final entry deadline: Thursday 22 October 2026
Shortlist released: Early December
Winners announced: Thursday 25 February 2027
Campaign BIG Global Awards are powered by Campaign’s international editorial network, spanning the US, UK, Germany, Turkey, Asia, the Middle East and Canada. This means:
- No regional bias
- No creative echo chambers
- A truly diverse platform for global brilliance
A BIG idea deserves a big audience. If you're shortlisted or win, your work will be showcased across Campaign’s seven editorial regions. That means global exposure, editorial endorsement, and credibility that travels. Your idea won’t just win, it will be seen, shared, and celebrated worldwide.
AMPLIFY YOUR WIN
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If you're a winner at these awards, we can now help you shout about your success, even more, via our amplification packages
You’ve had a cracking night out, you’ve picked up an award, you’ve slept off the celebrations, but do the people that really matter know you’ve won big?
We’re here to help. We want to get your win out there, to the audience, in front of prospective clients (and competitors!).
That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.
