Building the 2026 playbook

The paradigm has shifted. While many marketers shied away from being the first ones out of the gate to integrate AI into their workflows, none want to get caught being last. From creative production to optimization and analysis, brands and agencies everywhere are racing to unlock greater efficiency, performance and scale. And a few are already succeeding.

Sessions will dive deep into marketers’ experiences with and emerging best practices for integrating AI tools into the key layers of the marketing process:

• Creative generation
• Analytics and measurement
• Product discovery and search

Each of these editorial content blocks will be followed by a “lightning round” town hall discussion led by our moderators and speakers to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers.

Join us as we map out the state of play of an industry being reshaped by AI.