Dentsu Wins i-Health’s Integrated Media and Creative Account
i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO women’s intimate health products and Estroven menopause supplements.
i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio and reignite growth.
A division of Dutch multinational DSM-Firmenich, i-Health operates primarily in women’s health and gut health, with brands spanning intimate health, menopause relief, and probiotics.
Dentsu’s appointment, awarded after a competitive pitch, covers i-Health’s full U.S. portfolio across strategy, media planning, and buying, creative, social, influencer, and measurement and technology. COMvergence estimates iHealth spent $2 million on ads in 2025.
The business will be led by dentsu X, with an integrated team spanning Dentsu Media and Dentsu Creative.
Audrey Kemp
Audrey Kemp is a staff reporter for Adweek based in New York City.
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