After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco.
Led by CEO John Wren, the new Omnicom will span capabilities across creative, media, PR, precision marketing, production, commerce, data, and health marketing. It’s all underpinned by a souped-up version of its Omni platform, powered by Acxiom’s Real ID.
In this new set up, Omnicom will eliminate three storied agency names—DDB, FCB, and MullenLowe—operating three global creative networks in BBDO, McCann, and TBWA.
Meanwhile, 4,000 jobs are on the chopping block, as duplicative roles, management layers, and back office jobs are eliminated.
In this episode of Adspeak, we debrief it all—from the new agency networks you need to know, to the executives leading the charge, to what it all means for clients and agency staff. And we hear from Wren himself about how Omnicom is navigating the impacts on clients and staff.
Listen below.