Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.”
In a recent Search Off the Record podcast, team members Martin Splitt and Gary Illyes shared the challenges that prevent them from providing clear-cut answers.
The discussion was part of what the team referred to as a “more human episode.”
The Googlers acknowledged they sometimes come across as robotic and used this episode to show a more human side.
Splitt works as Google’s bridge between developers and SEO professionals. He provided an example of how good advice can be distorted when people overlook the broader context.
At a Tech SEO Summit, he presented a slide with a bold statement about JavaScript performance. To prevent confusion, he added a note stating that the slide lacked context and provided a full explanation during the talk.
But even with that, he said the statement still got pulled out and repeated on its own.
“I had a remark on that slide saying there’s context missing here, and then I gave all that context… The problem with me saying that in general is that people will just take that one sentence and ignore everything else I said before or after.”
He clarified that JavaScript plays an important role in many web experiences, like enabling offline support. But that nuance often gets lost when single lines are quoted in isolation.
This loss of context is one reason why Google teams don’t typically share their presentation slides.
Illyes confirmed that slides on their own can be misleading:
He stated:
“Our slides without context, they are useless.”
The team sees what happens when advice meant for one specific situation gets used everywhere. This can hurt websites that have different needs.
For example, advice that works for a small local business might be wrong for a global company with websites in multiple languages.
Both Google reps know the SEO community gets frustrated with “it depends” answers.
Splitt even called it his “pet peeve.” But they explained why they can’t give simple yes-or-no answers.
Splitt noted:
“Someone who is serving a very specific niche with highly regulated content in a single country in a single language might have very different requirements than a multilanguage multinational brand that sells everything to everyone.”
They try to give more complete answers by explaining what factors matter. But this makes their advice longer and more complex.
The Google team also worries about how people use their quotes. Splitt said people often pick one statement while ignoring other important information.
Splitt explained:
“It often makes things tricky because people might cherry pick and might pick one thing you said, take that out of context and use it as an example why people should follow their agenda rather than ours.”
While they know public statements can be quoted freely, both reps feel bad when selective quoting gets out of control.
The Google team’s openness about their struggles affirms the experience of many SEO professionals.
Google’s guidance often feels cautious because it needs to account for a wide range of use cases.
Instead of seeking simple answers, focus on the factors that influence Google’s recommendations.
Understanding the “why” behind Google’s advice is more useful than chasing one-size-fits-all solutions.
Listen to the full podcast episode below:
Featured Image: Roman Samborskyi/Shutterstock
Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. That’s why it’s good to talk with peers.
Media buyers attending Digiday’s Programmatic Marketing Summit last month expressed a desire to evaluate their DSP partnerships and explore opportunities to shift more spend to more favorable, i.e., transparent, platforms that better align with client needs.
Many wanted to explore the impact of trends, such as the rise of Amazon’s DSP on the ad tech market (particularly its potential to undercut market leaders, including The Trade Desk and Google’s DV 360), so fervently that a virtual follow-up session was called for.
Below are direct quotes from media agency participants of a virtual town hall conducted under Chatham House Rule on June 6, where discussions included the risk-reward analysis of market leaders, as well as the potential (much-needed) consolidation in the DSP market.
Microsoft Advertising’s pending closure of its Xandr DSP has arguably been one of the top ad tech stories of 2025, offering expansion opportunities for smaller players as the software giant recalibrates its broader media offering. Townhall participants shared insights on how Microsoft Advertising’s flagship relationship with Netflix may have hindered its ad tech ambitions more than it helped.
“I spoke with somebody at Xandr recently, and they told me the whole initiative was a massive fail for a variety of reasons,” noted one participant, observing how many advertisers felt Netflix inventory was “nascent and expensive,” resulting in low take-up at launch.
“There were also a lot of issues for those that did activate, and that ultimately reflected most negatively on Xandr, not on Netflix,” added the source, noting how many holdouts were waiting on the streaming service to “get cheaper” and offer more measurement capabilities. “Xandr took the brunt of the frustration, so ultimately, it was a big loss for them.”
A more subtle narrative in recent years has been the steady rise of Amazon’s DSP, with the e-commerce giant now ranked as the third-largest DSP behind Google and The Trade Desk.
According to participants, Amazon’s zero-fee supply-side platform services for publishers is a big competitive advantage, particularly as it hones in on The Trade Desk’s number two slot in the marketplace, even if it is “still a bit stuck together with gum and glue.”
“They haven’t really marketed their open market capabilities, and they’re still trying to work it out, but they give you the Amazon Marketing Cloud data to play with,” said the source, who compared this offering to Google’s DV 360. “That data is always going to be more accurate as it’s declared first-party data compared to these third-party additions you have to sync with things like UID2.”
Separate participants noted how Amazon Ads “is still a work in progress.” Still, it does have the resources to scale quickly once it organizes its operational issues. However, many are wary of creating “another Google,” i.e., an inflexible behemoth that knows advertisers really can’t afford to omit it from ad campaigns. “Amazon is not on our side,” observed one source. “They’re only in it for themselves, and they absolutely will squeeze everyone out as much as they possibly can eventually, when the time is right.”
The extent of customer dissatisfaction with Google was underlined in evidence aired in last year’s antitrust trial. While much testimony came from the industry’s sell-side, participants in the virtual town hall demonstrated it was mirrored on the buy-side.
“You don’t get lots of support unless you’re spending millions and millions and millions of dollars a month,” said one source, “even if you spend $100 million on Google, they still send you help center articles when you raise a support issue.”
Several participants voiced their hope that Amazon’s professed customer obsession (in its consumer-focused business) will be mirrored in its pursuit of the number one spot on Madison Avenue, as a means of differentiating itself from Google.
One participant noted the perceived lack of customer support for advertisers, claiming, “Google expired that whole [support] team a couple of years ago, now, you have to go through the resellers for support or email tickets to some place – God knows where – and it never works. When you do reach someone, they just read the same articles in the help center and repeat them back to you.”
However, in many cases, media buyers will put up with the pain because Google has the inventory that performs. Still, some are monitoring the developments in its ad tech antitrust proceedings, as a potential divestiture could alter this tolerance. “If they have to severe DV 360, that could really shake up the DSP market, because if it gets cut off from Google data, then what’s its real value?” asked one exec.
Town hall participants at last month’s summit Town Hall labeled The Trade Desk as “the Spirit Airlines of the DSP world,” balking at its spiraling list of campaign charges.
“I think The Trade Desk is still the most sophisticated DSP out there as far as the toolset, but the thing is they nickel and dime you on using any piece of the tools they have,” said one source, comparing it with Amzon’s offering, calling it “the most bare-bones DSP out there.”
Separately, an additional participant described the ongoing Kokai rollout, which was recently burnished with the commencement of its Deal Desk experimentation, as “a nightmare,” adding that documentation for its API is often hard to find. “At least with Google’s API, you know what you’re getting, you know where it’s going to break, and what the issues are,” added the source. “But with The Trade Desk, it’s something different every day.”
Another participant went on to vent their frustration with the fee structure. “It’s the lack of transparency, or investigative math you need to do in order to understand the fees,” they noted. “They go out of their way to make it challenging to understand the total cost.“
We love a good logo design secret, but it’s not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance too. In fact, it turns out that even players on the team took years to notice anything else.
But once it’s been pointed out on the quiz show Jeopardy, it suddenly becomes obvious that the design has a clever secret: it also references the team’s name. We might need to reassess our pick of the best MLB logos because we missed this too!
https://t.co/grUCHPgadT pic.twitter.com/Hmoit4kX0ZJune 9, 2025
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How old were you when you realized the glove is also an “m” and a “b”? #glovestoryNovember 19, 2019
The original ball-in-glove Milwaukee Brewers logo (left) and the current design (right) (Image credit: Milwaukee Brewers logo)
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search.
According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states:
“There’s an ongoing issue with serving Google Lens, Discover, and Voice Search results that’s affecting some users. We’re working on identifying the root cause. The next update will be within 12 hours.”
At press time, the disruption is still marked as “Incident affecting Serving,” meaning the underlying services remain online but are not consistently delivering results.
Google Lens, the Discover feed, and Voice Search collectively drive significant traffic to publishers, ecommerce catalogs, and local businesses.
When any of these surfaces go dark or return incomplete results, sites that rely on them can experience abrupt drops in impressions and clicks.
Check for sudden drops in Discover, image, or voice traffic starting around 1:00 p.m. PT. If you see a temporary decline that matches the time on Google’s dashboard, this is likely due to the outage, not a ranking change.
Share Google’s official dashboard notice with website stakeholders. Mention that there will be another update from Google in 12 hours and explain that performance should return to normal once the service is back up.
Google hasn’t offered an estimated time of full resolution, committing only to provide another status update within 12 hours of the 1:16 p.m. post.
Historically, incidents affecting a limited number of users have been fixed within hours, although larger issues can take longer to resolve.
Until Google publishes its next update, the safest assumption is that Lens, Discover, and Voice Search services will remain unpredictable.
The core web search experience is currently listed as “Available,” so blue-link ranking checks and traditional query troubleshooting can proceed as usual.
Featured Image: Roman Samborskyi/Shutterstock
Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.
In the past couple of years, influencer brand trips have seemingly fallen out of favor with consumers. If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. But Kerrygold’s latest brand trip is evidence that doesn’t have to be the case.
From May 15 to May 18, Irish-made Kerrygold took seven creators around Ireland to show them the country’s green pastures, the cows that produce the milk that becomes Kerrygold butter, and what Irish food culture has to offer. The creators included Katie Zuckovich, Lydia Keating, Kerry Diamond, Olivia Tiedemann, and Megan Kate Swan.
The trip wasn’t Kerrygold’s first brand trip, but the combination of the beautiful landscapes and the unlikeliness of a “butter brand trip” captured TikTok’s attention and sparked reaction videos. The seven creators reached an audience of 7.7 million, up from a 2023 brand trip with creators that reached 2.3 million.
The most popular video from the brand trip, posted by Katie Zuckovich—better known as babytamango on social media—begins with her saying, “Here’s everything I ate on a butter brand trip in Ireland—no you did not mishear me.”
Zuckovich credits the success of her video to how “butter brand trip” has a nice ring to it, pointing to the alliteration, and to the surprising nature of it.
“It feels so novel—no one would ever expect a butter brand to have a brand trip,” Zuckovich told ADWEEK. “Everyone is so used to beauty and fashion companies doing it.”
The video garnered more than a million views. The reach of the video is more than Kerrygold could have hoped for on a single video, Kerrygold’s senior brand manager Kelly Harfoot told ADWEEK.
“It speaks to how a lot of consumers perceive butter as a commodity or not something that they think about being branded in the same way you would think about shoes or electronics,” said Harfoot. “It aligns with our business objectives of showing consumers why Kerrygold is worth investing in because of the way the cows are raised and the way that the milk is produced.”
The creators’ videos also set off a wave of other videos responding to the brand trip. For example, nail artist @nailedbynika wrote, “casually adding Kerrygold butter to my nail content bc the brand trip looked insane” over a video of her using a box of Kerrygold butter as a nail file and adding nail art to it. The video reached nearly a million viewers. Similar videos were posted by Booktokkers, home improvement creators, and beauty creators. Other users professed their longtime loyalty to the brand.
According to Kerrygold, the trip generated 92 reaction videos that earned 3.4 million views in total. Its last brand trip in 2023 only saw a handful of reactions.
Kerrygold chose creators for the trip based on the creator’s audience reach and if their audience genuinely engages with food content, said Harfoot. “We also want to know what is their storytelling style? What are their visual aesthetics? How do they bring the Kerrygold story to life?”
One of the main goals of the brand trips is to foster long-term relationships and brand affinity from creators that reach a younger audience. Zuckovich, for example, has worked with Kerrygold in the past.
Kerrygold doesn’t give creators strict posting requirements. Rather, the brand allows creators to post what is natural to their content and voice. “We challenge ourselves to create moments that are just really unique and shareable,” said Harfoot. “Moments where our creators stop and want to take this video and pose for this picture because it’s something they’re so excited about.”
But despite Kerrygold’s intentional planning, sometimes the reasons something resonates online are outside of a brand’s control. “Seeing success on social media is sometimes a lightning in a bottle moment,” said Harfoot.
For example, the content captured on the trip was so striking partially due to the unusually good weather—a rarity in Ireland. Plus, butter yellow is a popular trend on the internet.
“Butter yellow was [having a moment] which again, just divine timing,” said Zuckovich. “I bought a fully new wardrobe of butter yellow just for the trip.”
A growing affinity for Ireland on social media is also a trend Kerrygold plans to explore further this year.
“How we continue to feed the interest in Ireland—knowing that’s where are roots are—will definitely be a focus as we move forward on social the rest of the year,” said Harfoot.
To achieve this balance, Hin says, that they lead with the idea of “locality” and, transofrming elemants of production and life in the village into a series of symbols. Through elementary, geometric forms, the identity illustrates rural scenes – whether it be food stuffs, animals, gatherings, architecture, or landscape – and reimagines their natural hues through a more saturated lens. “These elements are presented in the form of abstract illustrations,” Him notes, preserving “rural memories” in a simple, modern light. Hin says that Guanzhong is also informally known as the ‘Capital of Carbohydrates’, and so pasta features as a key visual element throughout, reflecting the towns culture of food and the warmth it can provide in contrast to hectic urban activity.
While going for a modern overall look, there are nods to more traditional techniques. One such is the soft, subtle application of hand-rendered texture to modern typography, an effect that Hin suggests “symbolises the interaction between villagers”, contrasting the modern, mathematical illustrations. The narratives behind Untitled Macao’s illustrations doesn’t stop there. In fact, the illustrative system is exactly that – a system – with different stroke styles interpreting different things. “For example, triangles and circles are combined to represent stacked grains, and smooth lines are used to outline the contours of animals,” Hin says. “The composition breaks the traditional symmetrical pattern, adopting irregular typesetting and dynamic visual flow to guide the viewer’s gaze to wander across the image.”
Untitled Macao’s festival identity achieves a welcoming and warm balance between a brand that feels appropriate while, at the same time, surprising – culminating in something that challenges preconceptions of rural life and rural living without diminishing it. “The core of the design is not to challenge people’s inherent perception of nature,” Hin explains, “but to break the stereotype that ‘rural culture is equal to simple realism.’” Throughout Guanzhong Mangba Arts Festival’s geometric kaleidoscope of saturated hues and contemporary typography, the studio has reinterpreted an arcadian lifestyle but, importantly, as Hin says, the identity “preserves its original artistic tension while giving it contemporary aesthetic value.”
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models.
Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio summary right on the results page.
You can see how the interface looks in the example below:
Screenshot from: labs.google.com/search/experiment/ June 2025.
After clicking the button to generate the summary, Google will process the information in the SERP and create an audio snippet.
Google says the feature helps users “get a lay of the land” when searching for topics they are unfamiliar with.
Audio Overviews retains the primary value of Google Search by displaying web pages directly within the audio player. This allows users to click through to explore specific sources.
To use Audio Overviews, you must sign up for the experiment through Search Labs, Google’s testing platform for new search features. The feature only works in English and only for users in the United States right now.
After clicking the “Generate Audio Overview” button, creation can take up to 40 seconds. Once it’s done, the audio plays directly on the page.
Google has built-in ways for users to give feedback with thumbs-up or thumbs-down ratings. This feedback will likely help Google refine the feature before making it available to a wider audience.
Google is upfront about the technology being experimental. The company notes that “content and voices in this experience are created with AI” and warn that “generative AI is experimental, so there may be inaccuracies and audio glitches.”
While Google emphasizes that Audio Overviews direct users to source content, some publishers may see this as part of a broader trend that reduces click-throughs from search. If AI-generated summaries satisfy user intent too well, they could further shift attention away from original creators.
Google’s inclusion of visible web links in the audio player suggests an effort to maintain attribution. Still, it’s unclear how effective these links are at driving traffic compared to traditional search listings.
Audio Overviews mark another step in Google’s efforts to make Search more multimodal and accessible. By offering spoken summaries powered by generative AI, the company is testing how voice-first experiences might complement traditional search behaviors.
While the feature prioritizes linking to source content, its long-term impact on publisher traffic and content attribution remains to be seen.
As with other generative AI experiments in Search, how users respond will likely shape whether and how Google expands this format.
If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone.
Many people treat traditional search and LLMs as a binary choice — one or the other. But in reality, search engines and generative search are experiential competitors, not direct ones. They do very different things, as the table below shows:
Search EnginesGenerative SearchCompetitor in functionCompetitor in experienceBuilt for linksBuilt for answersOwns web trafficOwns user trust
As a marketer, it’s helpful to think of generative search products as unbiased analysts engaging audiences of diverse personas. These tools aim to understand each persona’s intent, analyze relevant data, and personalize results based on user input.
Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset.
An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.”
The generative search mindset is broader: “If we establish ourselves as the authoritative source on topics related to our products and services, we increase the likelihood of being cited and recommended by AI systems.”
LLMs are rapidly changing the landscape of digital visibility.
Semrush (parent company of MarTech publisher Third Door Media) recently studied the impact of AI search on SEO. The analysis predicts that AI search engagement will increase as the technology becomes more familiar. As user habits evolve, many clicks will shift from traditional to AI search — or disappear altogether.
Traditional digital marketing has centered on conversion optimization and keyword targeting. Effective AI brand relevance, however, is rooted in:
Unlike Google’s dominance in traditional search, no LLM has emerged as the clear leader. And each platform behaves differently.
Google Overviews and Gemini heavily index Quora, Reddit, and YouTube. Content on these platforms may enhance AI visibility.
Source: Semrush
ChatGPT relies on Google.com more than any other site. A broad and deep keyword strategy supports visibility there.
Source: Semrush
Like SEO, LLM visibility can and should be measured. This allows marketers to demonstrate progress and justify investment in generative optimization.
LLM visibility is a probabilistic measure of how often your brand appears in AI responses to relevant prompts. It combines:
By pairing multiple personas with prompts, you simulate conversations. The presence of your brand in those conversations determines visibility. Because each LLM behaves differently, you need cross-platform visibility scoring.
Formulas to know:
At the conversation level, you can use Gumshoe.ai to get a competitive ranking for each brand mentioned in the response. Using this information, you can generate a conversation visibility factor for each prompt through this formula:
(Brand Visibility % / Brand Rank) x Link Visibility = Visibility Factor
Link Visibility is a preselected value between 0 and 1 based on the nature of the prompt. LLMs are less likely to display related links for general knowledge prompts. Prompts that are more specific and require more complex responses are more likely to include links to mentioned products and services.
PromptVisibility %Brand RankLink Visibility (0-1)Visibility FactorWhat is SEO?57%6.010.95%What are the best SEO competitor analysis tools?76%1.0968%
You can use the Visibility Factor to measure the impact of optimizations at the prompt level. By clustering prompts by level of specificity, you can measure your authority at each level. You can use this to monitor and adjust your target prompts to find the ideal mix of prompt performance.
The good news: SEO teams are well-positioned to succeed in the era of generative optimization, or AIO (AI optimization).
Due to their reach, Google and ChatGPT remain key priorities. Because ChatGPT heavily indexes Google, optimizing for Google can help with visibility on both.
There are two categories of content to optimize:
1. Human-viewable content. This is content designed for human readers and includes:
2. LLM-optimized content. This supports LLM comprehension:
LLMs build statistical models from large data sets. You can influence their outputs by feeding them relevant, structured data.
Steps:
LLMs reward structured, high-volume datasets that enhance their ability to generate relevant responses. It will become morecriticalt as AI agents capable of completing tasks emerge in late 2025 and beyond.
Executives may not need deep technical details but must understand the strategic impact. Here’s how to frame it:
I love my 2020 M1 MacBook Air. For the work that I do – lots of writing, lots of streaming, photo editing, a smidge of video editing, and an ongoing attempt to set the world record for maximum number of browser tabs open at once – it’s ideal.
The M1 handles all that I throw at it with ease, and looks good doing it. It was also the first 13-inch laptop that I’ve owned, and as I carry with it between home and work offices, its portability has always been a big plus for me. I remember it was $799 for the longest time (though retailed at $999), and honestly I think that was an amazing deal.
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Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience.
From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming.
But it doesn’t have to be. Fortunately, you don’t have to be everywhere at once.
Where you choose to show up online should be based on where your target customers spend most of their time. Choose these platforms purposefully.
Also, streamlining your social media marketing is made easier with the right planning tool in your arsenal – and no, it doesn’t require fancy software solutions.
In this guide, I’m sharing a free, easy-to-use social media planning template, plus helpful steps on how to make it work for you.
It’s as simple or as customizable as you need it to be. No unnecessary bells or whistles.
Planning your social media content doesn’t have to be complicated – or require the use of expensive tools.
With the free Planner Template, you’ll find an easier way to plan, organize, and schedule your social media content.
Whether you are an individual, business owner, or marketer, this template is designed to help you publish content consistently, stay organized, and make better decisions about your social media strategy.
With this Google Sheets template, you can:
Note: Click on File > Make a Copy to edit your template. You do not need to request edit access.
Make a copy: Social Media Planner Template for Google Sheets
The Google Sheet template makes it easy to see your schedule well in advance and save all of your social media assets in one place.
Here’s how to plan your social media content this year.
Once you have access to the template, click “File” and then “Make a Copy.” This will create a new copy of the template that you can edit.
Screenshot from Social Media Planner Template, May 2025
Next, give your copy a descriptive name, such as “[Business name] – Social Media Plan Q1-Q4 2025,” and save it to Google Drive.
Depending on when you’re reading this article, you will want to identify the quarter and/or month in which you plan to start your social media planning.
The bottom of the template includes tabs spanning from “Q1: January” to “Q4: December” of 2025.
Open the tab for the month in which you want to start planning your content:
Screenshot from Social Media Planner Template, May 2025
For simplicity, we started with “Q1: January” and began filling out the first few topics as an example:
Screenshot from Social Media Planner Template, May 2025
You will also see in the left-hand columns that there is a calendar for each month. This is simply a reference to the correct days of the week/month for 2025 so you can plan accordingly.
You can, of course, update this for 2026, 2027, and so on.
Column K includes a dropdown of various social media platforms to which you may be publishing your content.
You can select from this list of options (Blog, Instagram, LinkedIn, Facebook, Twitter/X, TikTok, YouTube, or Other), or you can add your own by clicking the pencil icon:
Screenshot from Social Media Planner Template, May 2025
This dropdown allows you to easily identify which platform you plan on publishing to. Whether it be Facebook, Instagram, X (Twitter), or any other platform, this will help you keep your content organized.
Now, it’s time to fill in your topic ideas.
There are quite a few ways to think of engaging social media topics, which we covered in our guide on how to create authentic social media content.
However, the research process doesn’t have to stop there. Here are a few ways to come up with social media posts:
Once you think up some ideas, you can start filling out your social media planner.
Just fill out Columns J through R with your “Title/Topic,” “Description,” and the like.
Start editing the template by adding relevant information, such as your descriptions, content document links, hashtags, publish dates, and tracking links (if needed).
Screenshot from Social Media Planner Template, May 2025
Feel free to add rows, columns, or fields to suit your needs.
In the “Images” and “Video/Media” columns, you can add links to the visual assets you plan to use in your social media post. You can do this by adding a link to a Google Drive folder with images or your chosen Digital Asset Manager (DAM).
Next, use the template to schedule your posts in advance by adding the date and platform for each post.
Don’t forget to update the “Status” column (I) as you work through your social media plan.
You can also use the template to track the success of your content by adding metrics such as likes, comments, and shares.
If you are working with a team, share the template with your colleagues and give them access to edit the template.
This will allow you to collaborate and work together to maintain a consistent social media presence.
The “Notes” column is for any miscellaneous notes about your upcoming content, including details about your upcoming content, drafts, due dates, etc. and you can use this to work with your team async.
Planning your social media content in advance offers numerous benefits that can greatly enhance your social media presence.
By taking the time to plan your content, you can ensure that you are consistently publishing relevant posts that engage your audience and drive results.
With a clear content plan in place, you can focus on creating high-quality content that is aligned with your overall marketing strategy and avoid the pitfalls of impulsive, unplanned posting.
I recommend using the social media planner to plan at least one quarter’s worth of content, so you’re not scrambling to write the copy, collect the assets, schedule the posts, etc.
Social media marketing doesn’t have to be a headache. With the right process, you can streamline your social media content planning and publishing schedule.
In as little as a few hours per quarter, you can plan your content well in advance, taking the guesswork out of your social media posting.
Using a planning template allows you to be proactive in your topic planning, get organized, and stay on schedule. Over time, planning your content will feel like second nature rather than a chore.
With social media planning, marketers gain:
Also, when you plan your social media posts in advance, you can better allocate budget and resources to your efforts, ensuring you’re using your time in the most effective way possible.
So, take advantage of the free social media planning template, make it yours, and save time in your social media marketing efforts.
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Featured Image: Paulo Bobita/Search Engine Journal
