Barbra Sainsurin has been promoted to chief marketing officer at Anthropologie Group.

Sainsurin was previously the Philadelphia-based lifestyle brand’s executive director of digital and brand marketing.

She succeeds Elizabeth Preis, who has been with the company since December 2019.

Tricia Smith, Anthropologie’s global CEO, announced the promotion on LinkedIn Tuesday, saying, “Over the past several years, Barbra has been a driving force within our marketing team—bringing deep expertise in integrated and performance marketing, paired with a sharp understanding of our customer and their evolving mindset.”

She added, “Her creativity, vision, and strategic leadership make her uniquely suited to lead us into our next chapter.”

“After five years in various marketing leadership roles, I’m humbled to now lead a brand that continues to inspire me—and so many others,” Sainsurin said in a LinkedIn post. “Our mission to build brand love through unexpected and exciting experiences remains at the heart of everything we do, and I’m energized by the opportunity to continue that work with this extraordinary team.”

As executive director, brand and digital marketing, Sainsurin was responsible for all digital marketing and technology, site experience and design, analytics, affiliate marketing, paid social, brand partnerships, influencer marketing, and social media across North America for Anthropologie, AnthroLiving, Anthropologie Weddings, and Terrain.

Her previous stops include Under Armour, where she was the senior director of global personalization responsible for consumer engagement, global marketing innovation, and performance marketing.

Sainsurin has also worked at American Express, Ogilvy, MTV Networks, Gannett, and Marriott.