Behind every great campaign is structure: the habits, tools and workflows that quietly keep creative chaos at bay. That’s the focus of Air’s Creative Ops Masterclass, the original video series exploring how real teams build systems that make creative work more powerful and less chaotic. “Creative Ops Masterclass is part documentary, part playbook,” says Clayton Chambers. “We set out to show how creative work actually gets made by real people – sharing the tools, systems and philosophies behind it.”
For Clayton and Oren John, authors of the Masterclass Curriculum and hosts of Creative Opps Masterclass, London was the natural next stop. “The city operates like a global switchboard,” Oren says. “Its proximity to Europe, the Middle East and Africa makes it a true intersection of creative cultures.” Across four new episodes, the duo explore how that energy translates into process. “London has this scrappy, self-starting energy,” Clayton adds. “We met founders who built their brands brick by brick – bootstrapped, hands-on, built for longevity. It reminded us that great operations don’t need huge teams or budgets.”