Making available new kinds of archetypes can help marketers craft more compelling creative, and the work Garcia has put into researching the Trailblazer will help make advertisers more effective in their campaigns targeting women, according to Katherine Wintsch, the founder and chief executive officer of The Mom Complex.

“Generic and stereotypical archetypes lead to generic and stereotypical advertising,” Wintsch said. “Dany might have first experienced this problem on a personal level, but she has done the research to validate that there is an overlooked gap in the marketplace.”