Nike angered many with its Boston store sign. (Nike via @BenjaminGoggin on X)

Last week, a Nike window a few blocks from the Boston Marathon finish line read “Runners welcome. Walkers tolerated.” The ad got pushback from the disability community and running community at large. The brand forgot that it’s completely normal to walk parts of the course, whether that is due to disability, or the fact that 26.2 miles is a very long run.