We were invited by Droga5 São Paulo to produce this environmental awareness campaign for SOS Oceano, addressing the direct relationship between the oceans and life on land.
Starting from an idea, we structured the project through its process, curating collaborators such as Joules & Joules Laboratory, responsible for developing the natural pigments, and Estúdio Elástico, in charge of the screen printing production.
We created six handcrafted illustrations, rich in detail, combining terrestrial and marine ecosystems into integrated compositions. The visual direction was inspired by naturalist illustrations, aiming for a precise and sensitive language.
The artworks were then translated into screen prints using artisanal inks, applied in layers to achieve depth and transparency, based on the colors of the Brazilian flag. The result is a series that visualizes the essential connection between ecosystems.
Client: SOS Oceano — Agency: Droga5 São Paulo — Campaign: No blue, no green