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April 2, 2026

Elisava’s Master’s in Graphic Design is about what design can do for others, and what you can do for design


The programme culminates in a public graduate show, where a full exhibition of each student’s project is hosted, marking the culmination of their numerous research-led, interdisciplinary practices. One such example is the Cloud Watching Society, from creative duo Amaya and Ángela, who created and branded the institution as a foil for our increasingly digital and ever more ‘productive’ culture. Grounded by soft tones and imagery – with contrasting, exacting typography – the project asks us to embrace the entirely free, seldom appreciated act of looking up. Here, cloud-watching is a shared, attentive ritual as well as a speculative tool, where its members use their time to challenge the contemporary pace of everyday behaviours. Whilst it was expressed through striking (and satisfying) merchandise and a meticulously designed publication documenting their research, brand and findings, the most binding element of the project is what it stands for. Amaya and Ángela’s objective, as they describe, is something that’s equally as much a protest as it is a solution (and an excuse), and, in their own words: “totally not serious and also super serious.”



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