Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications in marketing, but there are a few best practices emerging for C-suite marketers looking to move from experimentation to business impact.
Together with Professor Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, our latest Virtual Vanguard discussion focused on a set of shared patterns Jim and members on the call are seeing.
Following are the most actionable insights CMOs surfaced as they work to turn AI from a productivity experiment into a growth engine.