2026 ANA Masters of Data Conference

REGISTRATION

Client-Side Members Attend Free*

Limited in-person capacity. Early registration strongly encouraged.

The decisions leaders make today depend on stronger data foundations and clear, practical intelligence. As the pace of technology accelerates, the brands that win aren’t the ones chasing new tools — they’re the ones grounding their organizations in trusted data, modern measurement, responsible governance, and AI strategies that actually work.

The 2026 ANA Masters of Data Conference, April 13-15 in San Diego, brings together senior marketing and data executives to explore how innovation, intelligence, and accountability come together to drive responsible business growth. Join the community shaping the next chapter of data-driven marketing.

Why Attend

Data is the foundation. AI is the accelerant. Leaders attend Masters of Data to gain clarity on how both come together to drive responsible, measurable growth.

You’ll walk away with:

A modern measurement roadmap (MMM 4.0, attribution clarity, real-time analytics)
A data strategy built for AI readiness and accuracy
Practical, brand-led examples you can apply immediately

What You’ll Learn

A unified view of how data and AI combine to drive modern marketing excellence.

Modernize Measurement and Analytics

MMM 4.0 and the next evolution of performance measurement
Real-time, adaptive analytics systems
What modern attribution really looks like
Connecting data, AI, and insight to smarter decisions

Strengthen Trust and Responsible Data Governance

Responsible data design for AI-ready operations
Governance frameworks that accelerate innovation
Building trust, transparency, and long-term data quality

Build AI-Ready Data Foundations

Data-for-AI workflows used by leading brands
What “AI readiness” means across marketing and analytics teams
Improving data quality, structure, and accessibility
Reducing friction between marketing, data, and engineering

Accelerate Marketing Performance With AI

AI-enhanced creative and content development
Smarter media optimization and cross-platform performance
Better personalization and customer experience
Real examples of AI improving ROI and efficiency

Advance All-Party Data Collaboration

Transparent, multi-party ecosystems
Responsible data sharing across partners and platforms
Successful collaboration models for speed and accuracy

Drive B2B and B2C Data Innovation

Aligning sales and marketing around shared data
Sharper segmentation, targeting, and journey optimization
Modernizing complex B2B and B2C data lifecycles

No technical background required — just a desire to make better decisions with better data. Register today!

Who You’ll Hear From

Explore standout voices shaping the future of marketing. These speakers will challenge perspectives, share actionable strategies, and spark bold ideas to help you navigate what’s next.

Confirmed Speakers