ACLU spot uses Springsteen’s ‘Born in the U.S.A.’ to spotlight birthright citizenship
The ACLU features Bruce Springsteen’s “Born in the U.S.A.” in a new ad spotlighting birthright citizenship as a Supreme Court case puts the issue back in focus. Created with Creative Artists Agency and produced by Stink Films, the Anderson Wright-directed spot builds from a quiet drumbeat into a cross-country portrait of American life. The effort lands ahead of arguments over whether a president can restrict citizenship for children born on U.S. soil. The work is rolling out across broadcast and digital, with additional placements timed to Springsteen’s tour.
AIK soccer club marks 135 years with a jersey made using 1891 methods
Swedish soccer club AIK marks its 135th anniversary by unveiling a new jersey created entirely with techniques from its founding year, 1891. Created with agency GLAM, the effort enlisted artists to craft teaser visuals using period methods like oil painting and early photography. Each piece revealed part of the design, combining into a full picture of the shirt. The work leans into craftsmanship over speed, using analog processes to echo the club’s long history.
Ben’s Original rice teams with Yankees’ Ben Rice to fight child hunger
In the year’s most natural endorsement thus far, New York Yankees player Ben Rice is promoting Ben’s Original rice in a campaign that doubles as a cause play to spotlight access to meals for kids. The partnership supports No Kid Hungry, with an initial goal (22,000 meals) tied to Rice’s jersey number (22). The effort connects in-game visibility with a broader push to address food insecurity affecting families across the U.S. It also nudges the Mars brand further into sports culture, blending fandom with everyday meal solutions. T&P led the creative, supported by Ketchum (PR), Futerman (production), Publicis (paid media) and Village Marketing (brand social).
Clash Royale ads pit epic gameplay against everyday phone distractions
Clash Royale’s new outdoor campaign from David New York shows screenshots of the Supercell game overlaid with external notifications that threaten to disrupt the gameplay. The “Choose Your Battles” ads dramatize the stakes of the game while undercutting them with mundane alerts players are tempted to ignore. Rolling out across digital OOH in Europe, the effort starts in the U.K. and Germany with placements in busy urban spots.
Down Syndrome Resource Foundation reflects on heroes in emotional spot
A short film from Canada’s Down Syndrome Resource Foundation for World Down Syndrome Day reframes the idea of heroism and the bond between parents and children. Directed by Kelsey Larkin with Revolver Films, “Heroes” draws from a real family’s experience to emphasize that millions of children around the world who are heroes without knowing it. The film lands on the idea of mutual strength, suggesting both generations shape and uplift each other.
Dulux brings back Old English Sheepdog mascot for colorful campaign
The U.K. paint brand is once more placing its Old English Sheepdog mascot, this time named Dorothy, at the center of a campaign. Marking 65 years since the mascot first appeared in an ad after a crew member’s dog photobombed a shoot, the campaign bestows Dorothy with a new power to add color to modern life. The 60-second spot sees Dorothy shake Dulux’s paint colours from her shaggy coat, accidentally sending colors flying across her owner’s new home and on an unlucky mailman. After years of practice, she uses this magical ability to purposefully paint her owner’s house. The campaign, created by Ogilvy U.K., runs across TV and social media.
FC Zurich women wear ‘Side Job’ kits to expose the pay gap in football
FC Zurich’s women team took to the field last week in kits that seemed to have normal logos, except they featured phrases like “Night Shift,” “Extra Hours,” “Side/Job” and “Endless Work” to highlight how the players need second jobs to make ends meet. Created by Serviceplan Suisse, Serviceplan Hamburg and Serviceplan Culture, the effort highlights the financial gaps still afflicting women’s football. The idea draws on league data showing most players juggle significant work hours alongside training and competition. The campaign extends across outdoor, stadium and digital, with a platform inviting brands to step in as actual sponsors.
Fiverr points to the future of AI video with Hollywood sign stunt
The freelancer marketplace is launching an AI video hub for directors with an out-of-home stunt near the Hollywood sign in Los Angeles: a 30-foot-high, 230-foot-wide sign spelling out the name of an AI video director, Billy Boman. The installation sits on a Hollywood hillside in the same style as the Hollywood Sign, which sits visible in the background. The stunt draws a distinction between traditional Hollywood and the new era of AI directors on Fiverr’s platform, stating that the future of brand storytelling won’t be built in Hollywood’s image but will instead be led by individuals such as Boman.
HP builds London billboard from A4 sheets in real time to showcase printer capacity
HP assembled a billboard live in London from hundreds of A4 sheets to spotlight the refillable capacity of its Smart Tank printer. Led by Edelman with assists from Grand Visual, Talon, Omnicom and PHD, the real-time build was captured for social and time-lapse content. The work translates a functional product benefit into a visible, street-level demonstration.
Spanx caters to the female gaze in campaign starring Heather McMahan
Spanx is reimagining kitschy 1980s-style bra advertisements in a campaign starring comedian and actress Heather McMahan. Set in a dreamy bedroom fantasy, McMahan delivers laughs as she dramatically poses and cracks jokes about never taking her Spanx bra off, deliberately distancing the spot from tropes that would cater to the male gaze.
Visit Finland invites social media users to imagine summer in Lakeland
Visit Finland is tasking social media users with imagining what summers in Lakeland look like. Developed by creative brand studio SEK, the social campaign for Finland’s tourism board comes with a chance to win a seven-day trip to the country. The campaign launches with a roughly one-minute video showing how idyllic life in Lakeland can be, while social media posts explain how participants can enter for a chance to win the vacation.