OpenAI’s ChatGPT ads program is starting to take shape.
The company has begun testing an Ads Manager with a small group of partners and is gathering feedback, an OpenAI spokesperson confirmed to ADWEEK. The Ads Manager is a dashboard that lets marketers run, monitor, and optimize campaigns in real time.
The spokesperson also confirmed that testers currently get weekly Comma Separated Values (CSV) reports, which are spreadsheets with performance data like clicks or impressions.
But with OpenAI asking some early advertisers to commit at least $200,000, as ADWEEK previously reported, the AI firm needs to prove its ads drive results.