The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers.
Our March 4th MarTech Conference session, “Navigating identity in a cookieless, compliant world,” is designed to help you find your footing. We’re moving past the “personalization at all costs” era and into a space where you can drive results responsibly and transparently. It’s about proving that marketing excellence and consumer consent can — and should — live together.
Moderated by Craig Schinn, co-founder and COO of Actable, this panel features experts who understand the balance between strategy and compliance:
- Jay Mandel, founder, Your Brand Coach.
- Amar Ramakrishnan, SVP, product, Osano.
Together, they’ll unpack how to manage the tension between personalization and privacy, helping you move away from third-party dependency and toward a strategy rooted in first-party data and genuine value exchange.
What we’ll explore together:
- How to build first-party data strategies that actually scale across your channels.
- Practical tactics for identity resolution in a fragmented, privacy-first ecosystem.
- Ways to balance customer expectations with compliance without losing the human touch.
Whether you’re reworking your customer data strategy or just trying to clear the fog around what “cookieless” means for your team, this session provides a grounded path to help you adapt with confidence.
Check out the agenda and register for the March MarTech Conference for free.
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About the author
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.