Right now, as one would expect, the conversation focuses on AI, a space that, for some members of the community, serves as their discipline. For others, it’s a point of contention and concern. These conversations will make for essential discourse on the topic and will be foundational in finding the common ground for respectful and responsible creativity that’s emboldened by the new technologies on offer. After all, the collective is built on real-world experience, rather than speculation, due to the natural breadth of its lineup.
The Creative Collective is, ultimately, at the service of the wider creative community. In real terms, that will mean practical assistance, tips and tricks, as well as talks and inspirational stories. These will take the form of live event sessions, reports and roundtable chats, all at the behest of actionable advice. This is one part of Adobe’s practical outreach to the creative community, alongside programmes such as Adobe Digital Academy, Adobe Creative Apprenticeship, Create Now events, and its Creative Mornings partnerships. For the Creative Collective itself, its first stop is the maiden Creative Collective Summit – a quarterly event that will produce published digests of the conversation – and then we’ll see it together again at the Adobe 99U Conference in June 2026, a one-day festival in NYC.
Whilst the technology landscape is rapidly evolving, the Creative Collective is a refreshing break in conversation, whereby time and space are explicitly granted to acknowledge and assess the changes we’re facing, and (vitally) to report back to the wider industry. Within this space, the discourse could be defining in how we responsibly and most expressively approach what comes next.