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February 2, 2026

“Don’t ask questions you can find answers to online”


  1. Fresh perspectives and experiences that complement the existing team. If two interviewees can perform the role’s functional responsibilities, I prioritise bringing in fresh perspectives and ‘outside experiences’ that can benefit the team and organisation, especially if they’re joining a team centred on culture and creativity.
  2. Alignment of values and career interests. I’m always on the lookout for how a team can grow collaboratively, beyond their day-to-day roles. Getting a better, rounded understanding of the candidate and how they can contribute to the team can put you in a far stronger position for the role in question. So I want to see how candidates demonstrate these values in interviews, and also look at their LinkedIn/socials to get more context. For example, community work, side hustles, or being at complementary events that share similar values.
  3. Has the candidate done their homework on the company they want to join? How engaged are they with the actual organisation and their latest projects? Have they researched the interviewer and their background? I’d actually apply that in any circumstance where you’re asking for coffee or time from someone – get your basic facts first.

You’d be surprised how many people don’t do that last one. I remember once, in my very first job after university, working in an entertainment newsroom, my boss came back from interviewing for a news editor’s job. But the candidate fell at the first question when asked about the day’s news headlines. The interviewee responded: I haven’t read today’s papers.

That always stuck with me.

Finally, the bit at the end of the interview when they ask, “Do you have any questions for us?” This is a killer window to show that you’re curious and thinking about the company’s future. Don’t ask questions you can find answers to online. Not only is it a wasted opportunity, but it just shows you haven’t done your homework. But I know you won’t do this!

This process is tough, but good leaders will always want good folks on board who can demonstrate all their values, inside and outside of work. And they’ll be the ones you’ll want to work for.



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