These Trends Will Define the TV Landscape in 2026, According to Experts
Several trends will impact TV in 2026.ADWEEK, Getty
Well, so much for that.
In 2026, ad industry experts say the TV market will be more about execution, with advertising becoming more accountable and outcomes-driven as the industry adopts targeted, AI-powered, cross-platform buying and selling.
It may seem like a lot of jargon, but the goal is simple: make TV easier to navigate, buy, and sell.
To wrap up 2025, ADWEEK spoke with high-profile ad sales chiefs and senior buy-side and sell-side media executives to unpack the trends that will define the new year in TV.
Bill Bradley
Bill Bradley is Adweek’s deputy TV, Media and Sports editor.
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