Join us for our monthly virtual town hall events to get updates on Freelancers Union and connect and share resources with other freelancers! We want to hear from you! Be sure to come with questions for us or for our members.

This month, we’re talking about social media! Struggling to show up online without feeling fake, forced, or overly exposed? This event will help you rethink what authenticity really means on social media so you can show up with purpose, personality, and confidence.

Key Takeaways:

• Authenticity isn’t oversharing—it’s intentionality. Showing up authentically doesn’t mean being unfiltered or sharing everything. It means being clear, consistent and rooted in your values.
• The difference between personal and personable. You don’t have to reveal everything to feel real. Share stories or behind-the-scenes moments that reflect your brand or expertise without crossing your own boundaries.
• Reframing “cringe.” Feeling awkward about showing up online is often just the discomfort of being visible, but your audience isn’t judging you nearly as hard as you’re judging yourself.
• Marketing is a form of service. Think of social media as helping, not selling. Sharing your process, tips or stories is a way to support others, not just promote yourself.
• Write how you talk. Skip the buzzwords and industry jargon—people connect with you, not your copy.