The Knowing (TK) is the latest media startup betting on the inbox, launching with a mission to deliver premium, independent journalism on issues, culture, and beauty for young Black audiences.
TK is the brainchild of founder and editor Geneva S. Thomas, an ex-People and Entertainment Weekly exec and former cast member on Bravo’s Blood, Sweat & Heels, who has also held senior digital strategy roles at Condé Nast and Paramount.
The company said in a press release that its mission is to “restore credibility and balance in Black-owned digital media,” guided by the motto: “News, culture and sovereignty”.