On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth finance chief in roughly a year. The company said Olmstead will join the The Trade Desk on July 9 and report to CEO Jeff Green.
Olmstead’s hire comes as the adtech company looks to steady its leadership ranks during a period of heightened scrutiny from investors and agency partners.
“The Trade Desk has built a remarkably strong and differentiated business over the past decade, and I admire the commitment to helping shape a better, more open internet,” Olmstead said in a statement.
Several high-level employees have left the organization in recent months, including three CFOs, an exodus of several senior executives, and four board members.
Olmstead most recently served as CFO of Penguin Solutions, an AI company. Prior to that, he was CFO at Logitech and spent more than 16 years in senior finance roles at Hewlett-Packard and Hewlett Packard Enterprise.
“From our earliest days, The Trade Desk has focused on building for the long term — for our clients, our partners and the broader open internet,” Green said in a statement. “Nate deeply understands that mission and brings the experience, rigor and leadership to help guide our next phase of growth. I look forward to having him on our leadership team.”
The appointment follows the “termination” of former CFO Alex Kayyal earlier this year. Kayyal joined The Trade Desk in 2025 but exited roughly six months into the role, a move that drew attention from investors given the short tenure.
In the interim, chief accounting officer Tahnil Davis stepped in to oversee finance. Davis, an 11-year veteran of the company, will continue in her role as chief accounting officer and report to Olmstead.
Olmstead joins The Trade Desk at a consequential stretch for the company with its stock down about 70% over the past year.
In recent months, the company has also faced growing pressure from agency partners while contending with rising competition from Amazon and Google. Amazon’s demand-side platform has gained traction among advertisers, partly driven by fee as low as 1%, and at a time when buyers are consolidating spending across retail media and streaming inventory, adding pressure on established adtech players.
Olmstead’s appointment gives Green a veteran finance executive heading into the second half of the year, while Wall Street looks for steadier footing from the company.