Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.
Eric and I dive into how brands can move past the “quantity over quality” era of spam and leverage AI-driven personalization to build genuine customer loyalty.
Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical “tightrope” brands must walk with Apple and Google’s new “unknown sender” filters.
Episode guide
‘00:00: <a href="http://<iframe width="560" height="315" src="https://www.youtube.com/embed/Xg1eg7YTgfE?si=r_Y6j3yHc79rD7i_&start=4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>Introduction
01:09: <a href="http://<iframe width="560" height="315" src="https://www.youtube.com/embed/Xg1eg7YTgfE?si=r_Y6j3yHc79rD7i_&start=69" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>Meet Eric Miao
01:28: <a href="http://<iframe width="560" height="315" src="https://www.youtube.com/embed/Xg1eg7YTgfE?si=r_Y6j3yHc79rD7i_&start=88" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>Are there too many messages for consumers?
04:04: <a href="http://<iframe width="560" height="315" src="https://www.youtube.com/embed/Xg1eg7YTgfE?si=r_Y6j3yHc79rD7i_&start=244" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>What is the current state of RCS?
09:30: <a href="http://<iframe width="560" height="315" src="https://www.youtube.com/embed/Xg1eg7YTgfE?si=r_Y6j3yHc79rD7i_&start=570" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>What is the ultimate messaging experience for users?
14:13: <a href="http://<iframe width="560" height="315" src="https://www.youtube.com/embed/Xg1eg7YTgfE?si=r_Y6j3yHc79rD7i_&start=853" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>What to expect for messaging in the year ahead?
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