Combined with a colour approach drawn from nature’s most expansive palette, filled with leaf-spots, powdery mildews, constellations of rusts and blights, the mould is unpredictable and oddly beautiful. The quiet logic and bold textural imagery built within this design system includes Modernisme, Uncommon’s biologically-thriving typeface, inspired by experimental, biomorphic letterforms. As well as that, there’s Hyphae, which is defined by the organic movement and asymmetrical balance typically found in fungal networks, each designed by Ryan Bugden.
“For Offf, the community has always been the core,” says Pep Salazar, director of Off Barcelona. “This collaboration with Uncommon makes that idea tangible. The campaign doesn’t just speak to designers – it is literally built from them. It’s a celebration of shared authorship and the power of gathering, exchanging, and making together.”
“We always go hunting for what we shouldn’t do, and the idea of a magic trick where people didn’t know it but unwittingly played a part in making the very identity that celebrated them was irresistible,” says Nils Leonard, creative founder of Uncommon. “Once we realised that the mould could actually be very beautiful, we knew this was the idea we had to make. The idea that a culture is what we make it was the perfect thread for the idea.”