Pokémon trainers, listen up! The official Pokémon X Target 30th Anniversary collection will be hitting digital shelves in the US today, and you’ll need to act fast if you want to get your hands on the most popular items before stock sells out. This is set to be a huge shopping event, with Joe Jonas starring in the campaign, and more than 100 items available across apparel, accessories, home goods, food and beverages.
We’ve already picked out the highlights from the Target x Pokémon collection that we’re betting will sell out fast. Personally, I’ve already curated my wishlist below, and I love that two of my all-time favourite Pokémon – Snorlax and Arcanine – made the cut for the collection.
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(Image credit: ©2026 Pokémon / Nintendo / Creatures / GAME FREAK.)
My Pokémon x Target must-buys
Pokemon x Target
Pokémon Starter Pullover Jacket Blue
Pokemon x Target
Poke Ball Kickball
Pokemon x Target
10ct Holographic Sticker Set
Pokemon x Target
Snorlax Tumbler 20oz
Pokemon x Target
Arcanine Trapper Keeper Ring Binder
Pokemon x Target
Eevee Trainer Cap
If you’ve been to your local Target in the last 24 hours, you may have spotted some of the in-store merch which landed on May 2nd. It’s reported that several stores are hosting immersive in-store experiences with giveaways and character meet-and-greets inspired by the world of Pokémon. So there should be something to please Pokémon fans of every generation.
Today’s best deals on top Pokémon games