Above: Room created in Pitch (Copyright © Pentagram 2025)
There’s also a sense of democratisation at the centre of Pitch’s AI tools, somewhat levelling the playing field between self-employed individuals and bigger agencies. As Adam suggests, “Pitch helps solo creatives and small groups bat above their weight,” increasing their capacity, especially due to its rapid personalisation and engagement analytics. “This gives them something they rarely get,” he says, “clear signals on what’s working, so every next deck gets even better.” Meanwhile, larger studios aren’t left in the lurch by any means, with the new tools allowing them consistency at scale, including incredibly easy alignment across different regions and accounts, shared tonal settings and clear-cut multi-author presentations. Whilst the feature set itself is the same for bigger or smaller studios, every scale benefits, just in different ways. “Freelancers buy back hours and headspace,” Adam adds, “whereas bigger agencies reduce quality drift and cut review cycles.” At the same time, both steer clear of any mishaps due to messy AI tool integration. “My goal is the same for both groups,” he says, “protect the craft, reduce the grind, and help standout work ship on time.”
With AI developing more and more each day, with an eye on the horizon, Pitch already foresees deeper integration with the presentation platform, including smarter layout suggestions and, notably, a chat-based assistant. The idea behind the latter would be to have a creative partner who becomes solely dedicated to one’s specific brand, or, as Adam describes, “an assistant that truly understands your decks and intent,” including their structure, pacing, and brand. “Our overall direction has human creativity in the lead, with AI removing the busywork,” Adam ends, “if it makes your deck clearer, more on-brand, and easier to deliver, we want to focus on it.”